In the last decade there has been an explosion of social media websites such as facebook, youtube, twitter, tumblr, vimeo, linkedin, pinterest and so on. It is interesting how they have been categorised as ‘social’. Are they really social or are they redefining what ‘social’ really means?
When I was at school we had no internet and no mobile phones. It’s the sort of thing you’d expect to hear from your parents, but it’s true! “When I was a lad, all we had to play with was mud and if we were lucky, a stick!” If I wanted to meet up with Rob, Ben, Dave, Alex, Holder and Geordie for a game of headers and volleys, we would have to go around to each others’ house, talk to parents and neighbours and all sorts before we sneaked onto the school playing fields for a game before dinner. We only used the school grounds because they had nets and it made you feel like a pro when you scored a goal. Note to councillors – nets are much better than two jumpers and undoubtedly aid youth development as well as inspiring confidence and future employment aspirations!. Just give the kids football nets!!
Anyway, back to the point! Social interaction is no longer “in the flesh” but virtual. Surely this limits our interaction…or does it? Is someone sociable because they are on facebook 24/7? Or are they sociable because when you meet them, they are warm, open and interesting?

A friend once told me that you can always tell a fake smile. The mouth moves but the eyes remain static. When I look at our 6 month old daughter’s smile, her whole face smiles and I know that it is genuine. She reallymeans it. Social networks (and really we are only talking about one - Facebook) are our own personal branding platforms. We choose to brand ourselves depending on what we want other people to know about us. From the pictures we share on facebook, to the way we introduce ourselves on linkedin, it is all controlled… by us!
I often hear people complaining about facebook, but if I’m honest it’s usually on their status updates! It makes me wonder the extent to which social networking sites are hindering genuine social interaction and what significance that will have on society in years to come. I recently heard that most young people check their facebook within half an hour of waking up in the morning. Before even leaving the bed!
Calculate how much time you have spent on the internet today… computer, smartphones, ipads etc. Multiply it by 7 days in a week (no sabbath for facebook users). And how many hours have we spent with our wife? Or husband? Or parents? Or family? Or friends? Or neighbours?
I am as guilty as the next person, but I want to think about it and value its importance. As I type this to my blog, I have noticed that my wife is on facebook. She is sat 4 ft from me. Time to stop.